Merch is Media
Branded merchandise is the most personal, lasting, and emotional form of media there is today. Every product tells a story that connects people to your brand in ways no digital impression ever could. People are burning out on digital content, and they want media they can touch and feel.
Overview
Branded merchandise is the most personal, lasting, and emotional form of media there is today. Every product tells a story that connects people to your brand in ways no digital impression ever could.
People are burning out on digital content, and they want media they can touch and feel.
Client
Gary Neville
Industry
Personal Branding
Duration
12 Weeks
Year
Branded merchandise is the most personal, lasting, and emotional form of media there is today. Every product tells a story that connects people to your brand in ways no digital impression ever could. People are burning out on digital content, and they want media they can touch and feel.
In a competitive market of vibrant colors and overwhelming visuals, our client’s product was getting lost on the shelves. The brand wanted something that wouldn’t blend in—something that would interrupt the shopper’s line of sight.
Result
The final packaging became a visual signature for the brand, improving visibility and recognition while setting a new standard for minimal design in the product category.
Impact:
35% boost in shelf visibility and buyer recognition.
Increased social shares and positive consumer feedback.
Featured in two leading packaging design blogs post-launch.